Keynote Speaker

Elizabeth (Liz) Sanders, Ph.D.

Associate Professor, Design Department, The Ohio State University, US

Design and the Social Sciences: A Transdisciplinary Transformation

Elizabeth B.-N. Sanders

Abstract:

I was hired by a design firm in 1982 as an experiment to see what would happen when someone educated in the social sciences collaborated with practicing designers. I will address the integration between design and the social sciences that I have observed over the last 40 years and introduce some of the frameworks I developed as a design research practitioner and design educator. I will describe the current movement from participatory design to “collective dreaming” and introduce potential impacts from emerging technologies such as AR, VR, and AI, on the future of collective dreaming.

Bio:

Liz Sanders is a social scientist. She was hired in the early 1980’s by a leading design consultancy as an “experiment” to begin to explore the integration of social science and design. The experiment is ongoing. The aim of Liz’s research today is to democratize design so that all the people who will be affected by design decisions can make creative contributions and play a role in determining their future ways of living. Her research is focused on the exploration, development and dissemination of a transdisciplinary, co-design language that can be used to generate and describe relevant transformation and sustainable innovation. 

Liz is the founder of MakeTools, LLC where she explores new spaces in the emerging co-design landscapes. As a practitioner, Liz introduced many of the methods and tools being used today to drive and/or inspire design from a human-centered perspective. Her industrial career has been focused on generating, developing and using participatory design research methods in the design and development of products, services, systems and spaces. Some of her clients have included Apple, AT&T, Coca Cola, Compaq, GE, Honda, IBM, Intel, Kodak, Microsoft, Motorola, Procter & Gamble, Roche Diagnostics, Steelcase, Thermos, 3M, and Xerox. 

Liz joined the Design Department at The Ohio State University as an Associate Professor in 2011 while continuing her work with MakeTools. Her many publications, presentations, design awards, patents, as well as success in the marketplace have established Liz as a global leader in the field of design research. She co-authored Convivial Toolbox: Generative Research for the Front End of Design, that is recognized as the textbook for students of co-designing in academia as well as practice. Today Liz speaks and conducts workshops about co-design research, collective creativity and transdisciplinarity with clients, colleagues and students all over the world. Her work has significantly influenced the integration of the processes, methods and tools used today in driving human-centered design.

Liz’s work emphasizes the shift from user-centered to participatory design approaches, advocating for practices that involve designing with people rather than simply for them. She believes that the next step in the evolution of design is the move toward collective dreaming, where everyone can collaboratively imagine, create and enact their own personal and collective futures. The emergence of VR, AR and AI and their disruption of the design landscape is accelerating this transformation.

More details:
https://design.osu.edu/people/sanders.82